Platform Strategy
Reels / Highlights / Stories
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Reels
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Highlights
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Stories
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Content should have a clean aesthetic and center around one core idea. Short form content does not lend itself to complexity.
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Reels are best for reaching a new audience. Standard Posts on Instagram work well once you already have an existing audience.​​​​​​​​
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How to Share Your Link?
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ManyChat (automated-DM)
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Link in Bio
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Link in Highlight/Story
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Account Setup
​​IG Account Notes
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Consider paying $15/month for premium.
Gain account checkmark, increases trust.
Potentially better content distribution.
*Account center, then click Meta Verified.
*A $1 first month trial is often offered.
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​​Notes on Success
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Interact with your niche via timeline.​
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Follow a few accounts, not too many.
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Do not spam.
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Interact with your audience and respond quickly. The platform watches and wants you to be a good community builder.
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Post stories with interactive features like polls, q&a's, or countdowns. Stories are about engagement with existing followers
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Utilize account data to double down on what is working.
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Treat week 1 on a new account as a probation period where you focus on feeding good content into the platform proving yourself to the algo, less about results.
Account Mechanics
ManyChat Automated-DM​
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ManyChat sends DM's to your viewers if they comment certain keywords or emoji's.​
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A DM can boost engagement by breaking users scrolling pattern to interact with your link individually.
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Multiply your sales because now your viewer has a link in DM they can easily share with their friends.
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Use free-trial to see success first.
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ManyChat Setup​​
Use YouTube to find ManyChat tutorials.​
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Or use AI (Grok/ChatGPT) for instruction.
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Example setup:
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ManyChat Notes​​
Your automated-DM should include your share-link for the user and should ask for feedback or promote conversation in some other way.
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Encourage them to share with a friend to form their team. (this can multiply your sales)
Content Strategy
Best Content Types​
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On IG what works.​​​​
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IG Content Examples
Notes on Success
Improve Your Algo​
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