Platform Strategy
Focus on Reels
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Content should have a clean aesthetic and center around one core idea. Short form content does not lend itself to complexity.
Reels are best for reaching a new audience. Standard Posts on Instagram work well once you already have an existing audience.
Account Setup
Instagram Account Notes
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Notes on Success
Interact with your niche via timeline.
Follow a few accounts, not too many.
Do not spam.
Interact with your audience and respond quickly. The platform watches and wants you to be a good community builder.
Post stories with interactive features like polls, q&a's, or countdowns. Stories are about engagement with existing followers
Utilize account data to double down on what is working.
Treat week 1 on a new account as a probation period where you focus on feeding good content into the platform proving yourself to the algo, less about results.
Account Mechanics
ManyChat Automated-DM
ManyChat sends DM's to your viewers if they comment certain keywords or emoji's.
A DM can boost engagement by breaking users scrolling pattern to interact with your link individually.
Multiply your sales because now your viewer has a link in DM they can easily share with their friends.
Use free-trial to see success first.
ManyChat Setup
Use YouTube to find ManyChat tutorials.
Or use AI (Grok/ChatGPT) for instruction.
Example setup:
Step 1
Choose your keyword triggers. If a user comments a trigger phrase on any of your IG posts, then ManyChat will automatically DM the viewer your unique share-link to our membership offer.
Use keywords easy to type. Use phrases or emoji's relevant to theme of content.
Set it and forget it. Set up once then it can work forever.
Step 2
Add your triggering event. Set this for when a user comments a keyword on your post.
Step 3
Create the DM that will be sent. Encourage them to stop waiting to start and to take action.
Be sure to add your unique share-link from your Performance Dashboard.
Step 4
Automate replies to their comments.
Example reply meant to multiply your sales by encouraging people to share.
"Sent. 🤝 Tag your most business minded friend"
Alternative to ManyChat
Direct audience to link in bio.
Content Ideas
General Template
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General Template
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General Template
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General Template
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