Platform Strategy
Reels / Highlights / Stories
Reels
Primary way to get in front of new viewers.
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Highlights
For Reels viewers who view your profile.
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Stories
For existing followers, and good for algo if engagement from polls or other features.
How to Share Your Link?
Automated-DM (ManyChat)
User comments 'x' then DM sent to them.
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Link in Bio
Can add link to bio on brand new account.
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Link in Highlight/Story
Keep it simple, show benefit and share link.
Important Algo Metrics
Extreme-Value
Shares, Saves & Watch Time
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High-Value
Follower Conversion & Profile Visits
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Medium-Value
Comments & Likes
Account Setup
IG Account Notes
Consider paying $15/month for premium.
Gain account checkmark, increases trust.
Potentially better content distribution.
*Account center, then click Meta Verified.
*$1 first month trial is often offered.
ManyChat Automated-DM
ManyChat is perfect for Instagram.
It is an official partner with Meta.
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If viewer comments your keyword, then
ManyChat instantly DM's your share-link.
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DM'ing your share-link breaks viewers
scrolling pattern for better engagement.
ManyChat Setup
We are sponsor partners with ManyChat.
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We can offer you 1-month free usage.
Have success before paying any cost.
Use our link to sign up for ManyChat.
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manychat.partnerlinks.io/ModernBusiness
How to Use ManyChat
Auto-DM from 'Viewer Comment'
If viewer comments 'x', then ManyChat
instantly sends share-link as a DM.
Auto-DM from 'Viewer Account-Bio DM'
If your bio says DM 'x' to get started, then
ManyChat replies with share-link instantly.
*Can do on TikTok prior to link in bio at 1K.
Auto-DM from 'New Follower'
If viewer follows you, then DM is sent.
*Focus on using 'comment' feature most.
Learning ManyChat
Use YouTube to find ManyChat tutorials.
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Or use AI (Grok/ChatGPT) for instruction.
Content Strategy
Best Content Types
IG wants clean and aesthetic content.
Keep it Simple
Create lists of content ideas so you don't have to come up with new ideas every day.
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Then create A+ content and post it.