YouTube
Platform Strategy
Shorts / Long-Form
YouTube Shorts
Create videos for popular search phrases.
-
YouTube Long-Form
Build more trust with your viewer.
How to Share Your Link?
Link in Bio
Viewers click to your profile from Short.
-
Link in Description
Relevant for long-form content.
Account Setup
Elements of Your Account
Overall Branding
Be clear on what your account provides.
-
Username & @Tag
Use a short name or character title.
-
Profile Picture
Use a clear and aesthetic image.
-
Account Bio Text
Add your unique share-link.
Success on YouTube
Use AI to create a list of important factors to having success with YouTube Shorts.
Content Strategy
YouTube Platform Notes
Create content around popular search terms,
YouTube operates off keywords like Google.
-
Create content with depth of information,
and layer in keywords thru the script.
Shorts vs Long-Form
Shorts are vertical under 60-seconds.
-
Long-form is horizontal over 3-minutes.
Related Video Link
Turn 'scrollers' into 'subscribers' by linking a
long-form video in a related Shorts post.