YouTube
Platform Strategy
Shorts / Long-Form
YouTube Shorts
Create videos for popular search phrases.
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YouTube Long-Form
Create video articles with keywords.
How to Share Your Link?
Link in Bio
Viewers click to your profile from Short.
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Link in Description
Relevant for long-form content.
Account Setup
Elements of Your Account
Overall Branding
Be clear on what your account provides.
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Username & @Tag
Use a short name or character title.
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Profile Picture
Use a clear and aesthetic image.
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Account Bio Text
Add your unique share-link.
Success on YouTube
Use AI to create a list of important factors to having success with YouTube Shorts.
Content Strategy
YouTube Platform Notes
Create content for popular search terms,
YouTube operates off keywords like Google.
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Create content with depth of information,
and layer in keywords thru the script.
Shorts vs Long-Form
Shorts are vertical under 60-sec.
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Long-form is horizontal over 3-min.
Related Video Link
Turn 'scrollers' into 'subscribers' by linking a
long-form video in a related Shorts post.