TikTok
Platform Strategy
Notes on TikTok
Great platform for story-telling.​​
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General Process​​
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Step 1) Read through the entire toolkit.
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Step 2) Decide who your target viewer is, a specific person representing your audience.
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Step 3) Brand your account. Profile name, profile picture, profile bio, and link in bio.
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Step 4) Begin creating your content for TikTok.
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Step 5) Post your content with a well written description featuring keywords that help Instagram understand who your audience is. Do not post more than 5 times per day per account.
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Step 6) Be consistent. Build a catalog of content that continues to generating views over time, compounding your success. Your best TikTok's will gain views for weeks or even months after posting.​​
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TikTok Platform
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You can post the most frequently on TikTok without it negatively impacting your reach.
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Account Basics
Notes on Account
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Interact with your niche via timeline.​
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Follow a few accounts, not too many.
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Avoid spammy behavior.
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Interact with your audience and respond quickly. The platform watches and wants you to be a good community builder.
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Post stories and go live for algo boost.
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Utilize TikTok account insights to double down on what is working.
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Treat week 1 on a new account as a probation period where you focus on feeding good content proving yourself to the algo not so much on results.
Content Mechanics
From Viewers to Sales
Setup auto-DM's with a business account on TikTok. (Here)​​
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Link in bio is a great option as well.
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Create content teasing the value we offer and direct viewers to comment 'x' or see link in bio.
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Writing a Description​​
The description is less commonly used by TikTok users than other platforms.​​
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Focus your descriptions on a few keywords to help the algo feed your content to the right people.​​
Content Structure
General Template
Step 1) Center content around one core idea relevant to your audience.​
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Step 2) Hook your viewer with A+ content.
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Step 3) Tease the value of our program in your content.
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Step 4) Encourage your viewer to comment 'x' to get started, or direct to link in bio.
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Step 5) Auto-DM your unique link to commenters, or use link in bio.​​​​
Content Ideas
Creator Search Insights
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The Creator Search Insights Tool can boost your success by helping TikTok properly segment your post. This helps TikTok deliver exactly the right video to exactly the right person.
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Do not abuse the tool, TikTok will flag you. Create content that fits the title you create under.
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To find the tool simply type Creator Search Insights into the search bar of TikTok, then enter the app that appears.
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Example Search Insights
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How to Start a Successful Business
Explain our full program roadmap taking them through exactly how to start a business. Do not start out selling. Simply offer the information then at the end offer learning more with your link.
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Best Business Majors
Talk about various business majors then at the end offer our alternative solution. Where instead of becoming an employee you become ownership.
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Business Ideas Recommendation
Talk about various software product ideas (use ChatGPT to brainstorm if needed) then encourage them to take the next step with your link.
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2025 Business Ideas
Similar to above. For example, AI agents are a trending type of software in 2025.
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Is a Business Degree Worth It
Answer how our condensed program that actually leads towards owning a business instead of working for one might be a worthwhile investment. Utilizing the open internet instead of dying legacy institutions.
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Business Course
List a few options but close it out on ours and encourage them to check us out.
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Business University
Offer our program as an alternative to the broken university system. We are more cost effective and lead to a better outcome.
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Enroll in Digital Marketing Course!
Our program does offer highly effective marketing strategies. Maybe review a few others and point to ours being the best.
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Ultimate Branding Course
Similar to above.
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​Marketing Major
Point out that by building strong systems of marketing and sales around their own product idea, they could become a part owner of a company instead of working for one.
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Online Business for Beginners
Our program is geared towards helping turn a beginner into a competent entrepreneur.
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Notes on Search Insights
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Post your content from directly within the tool. This ensures your post is properly tagged. Click the red camera button next to a search title then upload your video directly from there.​
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Also, feel free to find your own search insights by scrolling available options or searching keywords.​​​​
Alternate Content
Going Live
Boosts your existing videos in the algo and if you feel confortable on camera talking about our program allows you to have deeper conversations with people helping them understand why they should check out our program.​​
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Posting Stories
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Boosts your existing videos in the algo. Stories are shown mainly to existing followers.​​
Learn TikTok
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