Marketing Toolkit
Getting Started
General Outline
Learn about our product offer.
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Select platform(s) to use.
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Create content plan.
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Setup account(s).
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Create content.
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Post content.​
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Earn money.​​​​
Our Product
Membership Access​​
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To our 'Builder Pass' membership,
as a weekly pay-as-you-go subscription.​​​
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Program Outline
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Members are joining a 20+ week program
to bootstrap their own organization.​
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Programs: Launchpad / CEO / Scaler
-Learn Business Model & Strategy
-Create Business Plan
-Partner with Developer(s)
-Form Partnership & Organization
-Build Website Marketing/Sales Flows
-Build Marketing Toolkit
-Onboard Marketing Team
-Launch Product & Operate Business
-Collect Data/Feedback Across Org
-Improve Business from Learned Exp
-Delegate Tasks to Uplevel Your Focus
-Scale Existing Lines of Business
-Plan Next Stages of Roadmap
-Become Founder/CEO
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Learn more about our membership
at pro.modernbusiness.io​​​​​​​​​
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Why Join Membership?​
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To escape the working class.
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Ownership of assets is the only way to escape the working class, but assets are too expensive to buy off working class wages. So, one must learn how to build their own asset, a company.​​
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Value Proposition​​​​
Membership is an investment, not a cost.​​​
Take action following a clear plan.​
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A business venture is how to 1,000x
an investment, not day-trading scams.
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Primary Message​
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Be an entrepreneur, not a solopreneur.
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Simple Program Outline
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Learn, Plan, Partner, Build, Launch, Iterate, Delegate, Scale, Win.
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Building Success​
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We believe in the power of building a team. Our student should form partnerships.
Marketing
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Sales
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Product
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Operations
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One Organization of business.
Select Platform
Platform Options
Instagram, post Reels.
Best for aesthetic content.
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YouTube, post Shorts or Long-Form.
Best for keyword optimized videos.
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TikTok, post on FYP.
Best for story-telling.
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X, post Text or Video.
Best for depth of information.
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Selecting Platform(s)
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Select platform(s) you're already a user of,
so you understand how the algo works​​​​​​​
and which content types work.
Account Setup
Starting Point​
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Are you starting a new account?
Are you posting off an existing account?
Are you re-branding an existing account?​​​​​​​
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Branding Materials
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Want our logo?
Download from our Branding Kit.
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Sharing Your Link​
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Link in Bio
Default method on all platforms.
*Note, on TikTok you need 1K followers to add a link unless you have a business account. To start, you can add a DM 'x' to get started in your bio, then message them the link whenever you get a DM until you have 1K followers.
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Automated DM
Preferred on Instagram and TikTok.
*Note, this method increases sales compared to just link in bio.
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Link in Description
​Preferred for YouTube long-form.
*Note, never add a link to IG/TikTok descriptions.
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Your Accounts Algo
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Avoid spam or bot behavior.​​​​
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Interact with your niche. Search for relevant phrases and interact with that content. Your timeline should be in tune with the demo you are trying to post to. Interact with content on your timeline liking and reposting content that has a similar audience to who you are trying to post to.​​
Target Audience
Our Demographic
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College Students who are not interested in traditional education. Instead wanting an alternative education that provides them with a path to ownership, not employment.
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Young Adults in their 20s and 30s who want to escape the working class to join the ownership class of society.​​​​​​
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College Students (Demo)
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Pain Points
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Selling Points
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Young Adults (Demo)
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Pain Points
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Selling Points
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Content Themes
​​Business Lessons​​​
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Focus on​​
Providing value and building trust with your viewer.
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Accomplished by
First telling your viewer why what you are showing them is useful, then delivering a lesson in a concise way.
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Content ideas
> A textbook lessons
> A edx courses
> A ai
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Business Ideas
Focus on​​
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Accomplished by
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Content ideas
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Business News
Focus on​​
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Accomplished by
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Content ideas
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AI Work Revolution
Focus on​​
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Accomplished by
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Content ideas
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Pro-SAAS
Focus on​​
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Accomplished by
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Content ideas
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Anti-Day-Trading
Focus on​​
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Accomplished by
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Content ideas
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Anti-University​​
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Focus on​​
The issues with the university system, how students go into great debt for only a mediocre job in return. Instead, they should learn how to build a business, not learn how to work for a wage.
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Accomplished by
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Content ideas
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Anti-Working Class​​
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Focus on​​
The issues with the job market, how employees are trapped working dead end jobs for low wages. Instead, they should work towards building equity, not working for a wage.
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Accomplished by
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Content ideas
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Success Stories​​
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Focus on​​
Showing viewers that 'normal' people take action and achieve success. Help your viewer see clearly that by taking deliberate action, someone was able to succeed.
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Accomplished by
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Content ideas
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Case Studies​​
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Focus on​​
Existing SAAS products and make clear how a developer could re-create it while you build the business around it (marketing, sales, and operations).
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Accomplished by
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Content ideas
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Investment Ideas​​
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Focus on​​
Promoting the idea that entrepreneurship is the best investment. Investing in your own successful business venture is how you 1,000x an investment, not day-trading pump & dump schemes.
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Accomplished by
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Content ideas
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Story-Telling
Focus on​​
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Accomplished by
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Content ideas
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Skits
Focus on​​
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Accomplished by
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Content ideas
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Wealthy Lifestyle
Focus on​​
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Accomplished by
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Content ideas
> Aesthetic edit of the dream outcome, then encourage them to take action today or this will never be their life.
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Psychological Motivation
Focus on​​
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Accomplished by
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Content ideas
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Content Types
Text Over Background
Platforms:
Best for Instagram.
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Benefits:
Simple creation style. Place text over a video or image.​
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Note:
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Examples:
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> A examples from IG reels list
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Motion Graphic
Platforms:
Great on all platforms.
Best on Instagram.
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Benefits:
Aesthetic visuals hook the viewer before encouraging them to take action.​
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Note:
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Examples:
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> Show the wealthy lifestyle or the dream outcome, then encourage the viewer to take action on making it reality.
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Personal or AI Avatar Host
Platforms:
Great on all platforms.
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Benefits:
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Note:
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Examples:
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Voiceover Visualization
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Platforms:
Great on all platforms.
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Benefits:
Similar to above example but only audio. Avoid having your face on camera or needing to generate an AI avatar to host your channel.​
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Note:
This can feel personal without putting your face on camera. Allowing you to directly communicate with viewer.
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Examples:
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> Create a simple presentation on canva or other, then
> Have webpage tabs open that you scroll thru while talking to your audience.
> Have article open that you scroll thru while talking to your audience. In one hand you hold your phone recording the screen, and with your other hand you scroll.
> Have online course open that you scroll thru while talking to your audience.
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Image Carousel
Platforms:
Best for Instagram and TikTok.
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Benefits:
Simple creation style. A​
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Note:
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Examples:
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AI 'Fake' Content
Platforms:
Great on all platforms.
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Benefits:
Fun to have recognizable figures giving clearly fake speeches that motivate the viewer to take action.​​
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Note:
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Examples:
> Re-create a famous character, such as Jordan Belfort from the Wolf of Wall Street, having him motivate the viewer to get started today and check out our offer.
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Clip Cuts
Platforms:
Great on all platforms.​
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Mechanics:
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Note:
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Examples:
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Platforms:
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Benefits:
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Note:
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Examples:
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Content Ideas
Scroll Social Media
You should interact with your niche to get your accounts algo in tune with your intended audience anyways, but this is also a great way to find examples of content that are already working.
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Think Like Your Audience
First, define who your target demo is.
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What desires do you have?
What fears do you have?
What questions do you have?
What would you do if successful?
Why do you want to succeed?
Who do you want to succeed for?
Notes on Content
​​General Advice​
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​Keep it simple stupid.​
Perfect a few content templates then mass produce them.
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Remain consistent.
Continue feeding the platform quality content, then see results.
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Quality before quantity.
One great piece of content is worth more than ten pieces of mediocre content.
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Writing a Description
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State the action you want them to take.
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State the outcome we are providing.
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State the path to success we offer.
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Re-state the action (comment/link in bio).
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*Be concise, can be read in 20-sec or less.
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Example IG Description
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Comment 'x' to get started.
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To escape the working class.
To join the ownership class.
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Be an entrepreneur, not a solopreneur.
Learn, Plan, Partner, Build, Launch, Iterate, Delegate, Scale, Win.
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Comment 'x' to get started.
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*If everyone copy and pastes the same text, you will get flagged as bots. Use your own creativity.​
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Perspective on Success
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Your account reputation matters.
Create great content, do not spam.​​​​
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Your earnings will snowball.
As your active member base grows.
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Not all views are equal.
For example, getting 100K views on a meme is not as valuable as getting 50K views on serious content.
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A CHANGE BELOW
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-) One post will generate most of your sales. Understand that most posts will not perform. Keep feeding the platform quality content to see results.​ Approx 10% of your content will drive 90% of your results.​
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-) Not all views are equal. If you are creating specific content expect fewer views, but those views are likely to convert at a higher rate. Versus broad content that gets many views, but is less specific. Sometimes having 10k of the right viewers is better than 100k random viewers.
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-) Improve by getting started. Your first creation will not be the best. Get started and break the ice, then re-make it. Then re-make it again. Soon enough you will have developed your skill.
-) Interact with content in your niche. Especially on a new account, you need to let the algo know what niche your content should be shown to. This is also a great time to create a list of content that you would like to learn from or re-create.
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-) Create a single audience avatar. Speak directly to solving that one person's problems. Do not fall into the trap of creating content for everyone, you end up creating content that isn't really FOR anyone...
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-) Don't invent new content ideas every day. Create one list of ~14 video topics fitting the same template. Two for each day of the week. Then create different variations of those same topics every week for a few weeks until you need to create a new list.
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-) Re-create the best content.​​​​ Find new content ideas by watching the best content in our niche.​
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-) Test content templates until one works. Search the platform you're using for content that is working in your niche for inspiration.​
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-) Keep playing the hits. If you have a template that works well keep using it. Keep re-making different variations of the video structure you used.​
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-) Don't over-think. You use these platforms every day. You understand what styles of content work, then plug your own ideas.
Develop Skills
Why?
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Focus on quality, then quantity.
A+ content earns 10x views as B+ content,
which earns 10x views of C+ content.
Meaning, A+ content is 100x more valuable
than C+ content.
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Available Resources
YouTube is free for learning.​
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Our Creator Kit for tools.​