Marketing Toolkit
Getting Started
General Outline
Learn about our product offer.
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Select platform(s) to create content for.
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Create content plan.
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Create account(s).
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Create content.
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Post content.
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Earn money.​​​​
Our Product
Membership Access​​
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Offering our 'Builder Pass' membership,
as a weekly pay-as-you-go subscription.​​
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Program Outline
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Members are joining an 8+ week program
to bootstrap their own organization.​
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Launchpad/CEO/Scaler Programs Outline:
-Learn Business Model & Strategy
-Create Business Plan
-Partner with Developer(s)
-Form Partnership & Organization
-Build Website Marketing/Sales Flows
-Build Marketing Toolkit for Creators
-Onboard Social Marketing Team
-Launch Product & Operate Business
-Collect Data/Feedback Across Org
-Improve Business from Learned Exp
-Delegate Tasks to Uplevel Your Focus
-Scale Existing Lines of Business
-Plan & Lead Company Forward
-Become Mr. Big Shot Founder/CEO
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Learn more about our membership at pro.modernbusiness.io​​​
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Why Join Membership?​
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To escape the working class.
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Ownership of assets is the only way to escape the working class, but assets are too expensive to buy off working class wages. So, one must learn how to build their own asset, a company.
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Primary Message​
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Be an entrepreneur, not a solopreneur.
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Value Proposition​​​​
Membership is an investment, not a cost.​​​
Invest in yourself for 1,000x AAA
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Copy from dropdown Why MB? AAA
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We believe in the power of building a team. Our student, the entrepreneur, should form partnerships with people of complimentary skillsets. Partnering with a developer(s) who can build a great product, while our student focuses on building a great business around the product. Building a marketing team. Building sales systems. Building systems of operations. To create one strong organization of business from marketing to sales to product to operations.​​
Select Platform
Platform Options
Instagram, post Reels.
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YouTube, post Shorts or Long Form.
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TikTok, post on FYP.
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X, post Text or Video.
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Selecting Your Platform(s)
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Select platform(s) you're already a user of.
This way you understand the algo and what types of content work on that platform.
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Content Plan
Creator Type
Personal Creator
You directly host your own account with either your voice or your face and voice.
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Faceless Creator
You indirectly host your own account with AI voiceovers or AI avatars.
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Creating Content Plan
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Utilize the 'Target Audience' and 'Content Ideas' sections below to form general vision for content.​​
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Then view the platform toolkit to form a
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From Viewers to Sales​​
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Hook target viewer attention
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Deliver value to gain trust of audience
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Tease our membership in content or description
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Encourage viewer to comment 'x' for more
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Auto-DM unique share-link (or link in bio)​​​​​​
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Earn revenue share for all referred members
Account Setup
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Account Notes
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Create content for a specific person. This allows the algo to know which users will like your content.
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Not all views are equal. Each view is more valuable for in-depth content, compared to aesthetic or meme content.
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Common faceless creation style. Script AI, Voice AI, Graphics Canva, Editing CapCut, Posting IG, Earning Share-Link
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Other notes
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Branding Materials
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Want our logo for your profile or other content creation needs?
Download from our Branding Kit.
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Share Your Link​
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Link in Bio
Default method on all platforms.
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Automated DM
Preferred method on Instagram and TikTok.
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Link in Description
Preferred method for YouTube long form.
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Target Audience
Our Demographic
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Primarily young men.
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College Students who are not interested in traditional education. Instead wanting an alternative education that provides them with a path to ownership, not employment.
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Young Adults in their 20s and 30s who want to escape the working class to join the ownership class of society.​​​​​​
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College Students (Demo)
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Student, certain situations
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Young Adults (Demo)
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Content Themes
​​Business Professor
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Focus on teaching business concepts or case studies.​​
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Accomplished by first telling viewer why what you are showing them is useful, then delivering value on the topic to build trust with viewer. Then telling viewer that if they want a more active approach to entrepreneurship that they should join our launchpad program.
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Content ideas utilize existing learning material from textbooks or online learning platforms like EdX, then use AI to form insights and create content on each topic you find interesting.
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Content example a
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Entrepreneur Success Stories
Focus on showing viewers that 'normal' people take action and achieve success.​​
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Accomplished by a
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Content ideas aa
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Content example aa
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Business Case Studies
Focus on existing SAAS products and make clear how a developer could re-create it while you build the business around it (marketing, sales, and operations).​​
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Accomplished by a
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Content ideas aa
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Content example aa
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Pro-SAAS
Focus on the reasons why SAAS is such a great product type to build a business around.​​
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Accomplished by aa
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Content ideas aa
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Content example aa
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Business News
Focus on relevant news and updates from the business world.​​
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Accomplished by aa
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Content ideas aa
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Content example aa
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Anti-University
Focus on the issues with the university system, how students go into great debt for only a mediocre job in return. Instead, they should learn how to build a business, not learn how to work for a wage.​​
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Accomplished by aa
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Content ideas aa
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Content example aa
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Anti-Working Class
Focus on the issues with the job market, how employees are trapped working dead end jobs for low wages. Instead, they should work towards building equity, not working for a wage.​​
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Accomplished by aa
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Content ideas aa
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Content example aa​​
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Wealthy Lifestyle
Focus on highlighting lifestyle a​​
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Accomplished by aa
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Content ideas aa
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Content example aa​​
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Psychological Motivation
Focus on how the viewer could start realizing their potential. How this could change their relationship with themselves or their parents or their friends or girls.​​
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Accomplished by creating emotion in the viewer. Maybe they crave success, or maybe they fear being a loser.
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Content ideas aa
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Content example aa
Content Types
Voiceover Visualization
Platforms:
Great on all platforms.
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Benefits:
Avoid having your face on camera or needing to generate an AI avatar to host your channel.
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Mechanics:
Create a script for content. Then either record yourself speaking or use an AI audio generator to create a media file. Then create graphics to visualize what is being spoken about thru the audio. Then add captions. (note, viewers may trust a real voice more than an AI one)
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Examples:
-) Business Professor, voice only no
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-) A​​
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Personal Host
Platforms:
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Benefits:
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Mechanics:
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Examples:
-) Business Professor, you host personally.
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-) A
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AI Avatar Host
Platforms:
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Benefits:
A
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Mechanics:
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Examples:
-) Business Professor, a
-) A
-) A
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Aesthetic Motion Graphic
Platforms:
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Benefits:
A
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Mechanics:
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Examples:
-) A
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Image Carousel
Platforms:
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Benefits:
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Mechanics:
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Examples:
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Clip Cuts
Platforms:
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Benefits:
A
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Mechanics:
A
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Examples:
-) Clip of notable person speaking on interesting topic, then at end of quick clip your AI avatar turns the info into actionable advice for the viewer. Then drive the viewer to your link.
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AI 'Fake' Content
Platforms:
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Benefits:
Fun to have recognizable figures giving clearly fake speeches that motivate the viewer to view our offer.
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Mechanics:
A
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Examples:
-) A
-) A
-) A
Develop Skills
Why?
A​​​
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Available Resources
YouTube for free.​
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Our Creator Kit for tools.
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Our AI Prompt Kit for more.
Types of Content
Aesthetic Motion Graphic
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Type best suited for Instagram, but can work on YouTube and TikTok as well.​
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Visually represent the core idea of your post in an aesthetic and easily digestible way.
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Example Content Templates:
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-) A simple image graphic made on Canva that fades on screen as a simple editing style making the graphic feel more dynamic than it is. This can work well on IG especially. (example) (example)
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-) A
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-) A
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-) Create fake text message conversations between the viewer and someone they know like their parent, friend, or girlfriend. Use a notification sound and dynamic message by message delivery. The conversation should motivate the viewer to get started via positive or negative messaging in conversation. Drive towards learning more or getting started with our program. (example) (example)
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-) Use a message notification graphic and sound to hook viewer, then deliver rest of content as needed. (example) (example)
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-) A
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-) A
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Image Carousel
Simple creation type, which works best on Instagram and TikTok.
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Communicate one core idea in graphics. The first graphic hooking the viewer with the following graphics teasing our value proposition. Use Capcut templates to create a live motion video from your graphics, or simply post your graphics as a carousel allowing for the viewer to swipe through.
Do not over-complicate your content.​ The first image teases value, then the following images deliver value.
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Example Content Templates:
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-) Create approximately 5 graphics going through your content idea section by section. The first graphic hooking your viewer and the following graphic delivering value. End by encouraging the viewer to learn more or get started with our link. (example) (example) (example)
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-) Use aesthetic graphic formats to catch the attention of viewers. This does not mean complicated, your designs should be simple and clean. (example) (example) (example)
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-) A
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-) A
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-) A
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Voiceover Visualization
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Type works well on all platforms.
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Allows for more depth, as you can speak for approximately 1 minute on a given topic.
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Create the voiceover by either recording your own voice audio or using a text to speech AI generator. Then simply plug this audio into your video editing software and create image/video graphics to represent what you are talking about throughout the video. Add aesthetic captions as well.
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Example Content Templates:
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-) Using your phone, record your computer screen while you speak. So, the viewer hears your voice telling them what they need to know while watching your computer screen as you show what your talking about. (example)
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-) Write out
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-) A
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-) A
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Personal (You) on Camera
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Type works well on all platforms.
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Allows for more depth, as you can speak for approximately 1 minute on a given topic.
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Allows for more trust as your viewer gets to know you as a person.
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Example Content Templates:
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-) Script a few bullet points about a relevant topic that drives our viewers towards our program. Simply find good lighting and record yourself speaking directly to your viewer about a problem and a solution to said problem. Then encourage them to learn more or get started with us. (example)
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Clip Cuts
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Type works well on all platforms.
Piggy back off existing validity and trust by utilizing existing clips then building off them.​​
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Example Content Templates:
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-) Find clips of recognizable figures speaking about a relevant topic to your account theme. Example, Elon Musk speaking about college being unhelpful for an aspiring entrepreneur. Then graphics outlining our program as the alternative solution with a call to action to get started.
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-) A
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-) A
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-) A
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Content Ideas
The Basics​
You do not need a new idea every day.
Find a content template.
Then
Create lists of specific content ideas.
Then
Create content of best ideas over and over.
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Re-create the hits. Don't always be looking for the next idea, instead of capitalizing on good ideas you already have.
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Do not over-complicate this. Get started by re-creating content that has already been successful for other accounts then slowly start developing your own style.
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Finding Proven Ideas
Scroll social media. With the account you are posting from you should be scrolling social media within your niche to allow the algo to understand who should be receiving your content anyways. This gives you a chance to see other content that is working and adopt either the editing styles or content ideas used. Keep a list of the best accounts or pieces of content that you want to learn from.
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Searching for More Ideas
Use Google. Simply search about relevant problems to your target audience to learn about the topic. Condense the knowledge of articles into bite sized pieces.​
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Use YouTube. Similar to Google, but instead of finding articles you are finding videos on your topic. Condense the knowledge of long form videos into bite sized pieces.
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Use ChatGPT. Great for brainstorming ideas. Continue asking it to refine the list more and more to your liking.
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Use Reddit. The forum nature of Reddit allows for people to voice their opinions on various specific topics. Allowing you to learn directly from the public.
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Use X. Start following accounts relevant to your niche for content ideas that you can re-purpose from that text-based platform into visual content.
Notes on Content
​​Simple Guidelines​
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​Keep it simple stupid.​ Perfect a few content templates then mass produce them.
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Remain consistent. Continue feeding the platform quality content, then see results.
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Quality over quantity. One great piece of content is worth more than ten pieces of mediocre content.
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Additional Notes
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-) One post will generate most of your sales. Understand that most posts will not perform. Keep feeding the platform quality content to see results.​ Approx 10% of your content will drive 90% of your results.​
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-) Not all views are equal. If you are creating specific content expect fewer views, but those views are likely to convert at a higher rate. Versus broad content that gets many views, but is less specific. Sometimes having 10k of the right viewers is better than 100k random viewers.
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-) Improve by getting started. Your first creation will not be the best. Get started and break the ice, then re-make it. Then re-make it again. Soon enough you will have developed your skill.
-) Interact with content in your niche. Especially on a new account, you need to let the algo know what niche your content should be shown to. This is also a great time to create a list of content that you would like to learn from or re-create.
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-) Create a single audience avatar. Speak directly to solving that one person's problems. Do not fall into the trap of creating content for everyone, you end up creating content that isn't really FOR anyone...
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-) Don't invent new content ideas every day. Create one list of ~14 video topics fitting the same template. Two for each day of the week. Then create different variations of those same topics every week for a few weeks until you need to create a new list.
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-) Re-create the best content.​​​​ Find new content ideas by watching the best content in our niche.​
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-) Test content templates until one works. Search the platform you're using for content that is working in your niche for inspiration.​
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-) Keep playing the hits. If you have a template that works well keep using it. Keep re-making different variations of the video structure you used.​
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-) Don't over-think. You use these platforms every day. You understand what styles of content work, then plug your own ideas.
Develop Skills
Why?
Amazing opportunity in content creation, but that does not mean it is easy.
Views are not distributed evenly.​ The top 10% of content receive 90% of the views, while the bottom 90% of content fight over the remaining 10% of views.​
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Invest in yourself. Content creation is a great skill to have into the future.​​​
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Available Resources
YouTube is free and awesome.​​
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See our Creator Kit for more.​
Perspective
How to Win
A+ content earns 10x the views as B+ content, which earns 10x the views of C+ content. Meaning, A+ content is 100x more valuable than C+ content.​
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Focus on quality, not quantity.
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Earnings
Every week that you have 1,000 active members, you earn $6,600 which is $26,400 every four weeks and a pace of $343,200 per year.
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We want long term creator partners.
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Your First Week
Post good content into the platform. If you are starting a brand new account, don't focus on results for the first week. Prove yourself to the algorithm that users respond well to your content.
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Path to Results
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Develop your skills. A+ content wins.
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Define target viewer. Create for someone.
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Be consistent. Build account momentum.