Marketing Toolkit
Getting Started
Path Forward (Start)
Learn about our membership.
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Select platform(s) to use.
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Create content plan.
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Setup account(s).
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Post content.
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Share link.
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Earn rev-share.
Marketing Toolkit (Guide)
Section jump:
Our Product
Membership Access
To 'Builder Pass' membership, as a
weekly pay-as-you-go subscription.
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Access action-based builder programs.
Access industry-expert learning materials.
Access private-member network of peers.
Program Outline (Weekly)
Members begin a 15+ week program to
bootstrap a business by forming a team.
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Week 1 - Learn, Plan, & Partner
Week 2 - Form Org & Plan Roadmap
Week 3 - Brand Website & Discoverability
Week 4 - Team Website & Market Research
Week 5 - Marketing & Sales Flows
Week 6 - Test Systems & Launch Product
Week 7 - Optimize Org (Data & Feedback)
Week 8 - Upgrade Infrastructure
Week 9 - Grow Team & Manage Remotely
Week 10 - Paid Ads Strategy
Week 11 - Organic Growth Strategy
Week 12 - Customer Lifetime Value (LTV)
Week 13 - Developing Your Brand
Week 14 - Advanced Org Structure
Week 15 - Sell Your Company?
Week 16+ - Continue Advanced Learning
Program Outline (Simple)
Learn, Plan, Partner, Build, Launch,
Optimize, Delegate, Scale, Win.
Program Outline (Tasks)
Programs: Launchpad / CEO / Scaler
-Learn Business Model & Strategy
-Plan General Business Outline
-Find Team Member(s)
-Plan Team Work to Launch
-Build Website & Sales Flows
-Build Marketing Toolkit
-Onboard Marketing/Sales Team
-Launch Product & Operate Business
-Collect Data/Feedback Across Org
-Improve Business from Learned Exp
-Delegate Tasks to Uplevel Your Focus
-Scale Existing Lines of Business
-Plan Next Stages of Roadmap
-Become Owner/CEO
Primary Message
Be an entrepreneur, not a solopreneur.
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Our-Student builds the business.
Their-Partner builds the product.
Represent Our Offer
An action-based membership for entrepreneurs to kickstart a business venture by forming a team.
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View our membership offer
*Your share-link directs to this offer.
Where to Post?
Platform Options
Instagram, post Reels.
Best for aesthetic content.
Is new account friendly.
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YouTube, post Shorts or Long-Form.
Best for keyword optimized videos.
Is new account friendly.
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TikTok, post on FYP.
Best for story-telling.
Have 1K followers or business account.
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X, post Text or Video.
Best for depth of information.
Is new account friendly.
Selecting a Platform(s)
Post to platform(s) that you already use,
so you understand how the algo works.
Account Setup
Which Account?
Are you starting a new account?
Are you posting to an existing account?
Are you re-branding an existing account?
Account Branding
Character Page (faceless/personal)
*Content centers around a real/ai person.
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Theme Page (topic/identity)
*Content centers around one core idea.
Sharing Your Link
Link in Bio
Default method on all platforms.
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Automated DM
Preferred on Instagram, maybe TikTok.
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Link in Description
Preferred for YouTube long-form.
Account Reputation
Interact with your niche, because it
trains the algo who your audience is.
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Do not act like a bot or spam.
Target Audience
Demographic (20s & 30s)
Young Adults wanting to escape the working class to start living life on their own terms.
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College Students wanting an alternative edu with a path to ownership, not employment.
Have an Audience Avatar
A specific person you create content for.
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Do not try to create content for everyone,
then your content won't be FOR anyone.
Create 'FOR Someone'
Think thru viewer perspective:
What fears do I have?
What desires do I have?
What stage of life am I in?
How can I achieve my goals?
What would I do if successful?
Why do I want to be successful?
Who do I want to be successful for?
What questions do I have?
And so on...
Why Do Members Join?
To escape the working class.
Ownership of assets is how to escape,
but assets are too expensive to buy.
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So, learn how to build your own asset,
a business.
Content Types
> Text Over Background <
Notes:
> Simple to create.
> Faceless content.
> Captions over images or video clips.
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Examples:
> Aesthetic text captions over a dynamic background captures viewer attention and allows you to share a concise message before encouraging them to take action.
> Have text look like the page of a book or other aesthetic formats like a billboard or text message.
> Find your own examples by scrolling our niche, which also trains your algo who your audience is.
> Use AI to create lists of content ideas, and keep pushing the AI to create another more specific list. At the end, you keep to good ones and forget the bad ones.
> And so on...
> Personal/AI Avatar Host <
Notes:
> Tell stories and speak naturally.
> Add graphics to visualize the topic.
> You can record yourself then use AI to convert into an animated character.
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Examples:
> Split-screen with you/avatar speaking on bottom half and the top half visualizing what your talking about.
> Green-screen with you/avatar speaking over visuals of what your talking about.
> Full-screen with you/avatar speaking directly to the phone telling a story, popular TikTok style. Add either captions or other ADHD soothing element to content if only host on screen.
> And so on...
> Voiceover Visualization <
Notes:
> Screen-record while you're speaking.
> Use real voice or an AI generated voice.
> Feels personal while remaining faceless.
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Examples:
> Create presentation slides that you click thru while speaking about the topic.
> Have tabs open on computer that you click thru while speaking. Record computer screen with your phone.
> Can screen-record on computer while recording audio of you speaking. Can be done easily within CapCut.
> Record yourself writing on paper aesthetically while speaking over the sped up time-lapse of you writing out the lesson aesthetically.
> Turn text file into a song using Suno AI, then use that song as your audio and add captions and visualizations. The audio being a song can make the information easier to view.
> And so on...
> Viral Edits <
Notes:
> Faceless content.
> Simple creation type.
> Captions over video edit.
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Examples:
> Aesthetic clips and graphics. Easy way to create is to use CapCut templates to edit graphics to cut to beat of song, then add captions over the aesthetic edit that grabs peoples attention.
> A quick viral edit for 3-5 seconds as a hook that then fades dark as people stop dreaming and are encouraged to take action.
> Tease a luxurious/successful lifestyle, then remind viewer that this will never be real unless they take action.
> And so on...
> Image Carousel <
Notes:
> Each slide clear and concise.
> First slide needs to hook attention.
> Last slide encourages taking action.
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Examples:
> Slides forming a list.
> Slides forming a guide.
> Slides showing examples.
> Slides for week 1-6 launch plan.
> Slides of path forward in stages.
> And so on...
> Animation <
Notes:
> Use AI tools to create graphics for exactly what your content needs.
> One great video can be worth more than one hundred mediocre ones.
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Examples:
> Animated visuals while doing a voiceover to explain, account examples on IG @mathswithmuza, @zekoglobal, @unclebenfinance. Similar to these, but centered around business lessons.
> Create infographics or whiteboard lesson explainers on business topics, then encourage viewer to take active action instead of continuing to learn passively.
> Use AI to 'animate' a video of yourself explaining a topic so you remain a faceless creator.
> Use AI to create or find on YouTube the 'rat race' animations that you can use to invoke the desire to escape the working class in viewers, prior to encouraging them to take action with us.
> Motion graphics explaining simple concept with captions and voiceover explaining it.
> Motion graphic kinetic typography to make simple captions come to life via your editing skills.
> And so on...
> AI 'Fake' Content <
Notes:
> Create your own characters or famous.
> Re-create famous moments with twist.
> Use realistic or animated visual styles.
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Examples:
> Fake podcast clips.
> Fake personal conversations.
> Fake text message conversations.
> Fake POV of any situation.
> Fake famous person clips.
> And so on...
> Clip Cuts <
Notes:
> Find clips from recognizable figures.
> Add to the clip with additional info.
> Encourage viewer to take action.
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Examples:
> Could be business leaders or professors or famous people or influencers or unknown professionals. Just post valuable and interesting clips then encourage viewer to take action instead of endless passive learning.
> Business leader speaking about opportunity of AI, then text caption motivating viewer to take action.
> Business leader speaking, then host of show responding by adding to the topic then encouraging action.
> Use AI to analyze a 1-hour interview with a business or tech leader. Have AI scan for quotes relevant to whichever topic you are interested in along with the timestamp so you can easily find the clip. Then create a video that starts with a tease of the value then shows the clip then encourages viewer to take action.
> Motivational clip, then give viewer a way to be productive with their time.
> Woman saying she needs a man to provide to be able to have a family, then offering him the path to success.
> And so on...
Quick Note
Pair a Content Type (above section)
with a Content Theme (next section)
Content Themes
> Business Lessons <
Focus:
Share a valuable insight with viewer, then encourage them to take action.
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Account Branding:
> Business Professor/Coach (Prof.X)
> Business Strategy Researcher
> The Entrepreneur Playbook
> The Startup Formula
> The CEO Classroom
> The Next-Gen CEO
> A Business Tutor
> Growth Lead Guru
> Boardroom Lessons
> Million Dollar Systems
> A Business General (War)
> A Business Film Junkie (Sports)
> The Revenue Architect
> The Startup Scientist
> The Growth Hacker
> Other? Be Creative...
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Content Ideas:
> A business professor sharing an insight, then encouraging action.
> Use AI (ex. Visualize feature on ChatGPT) where you can paste the transcript of a 20-min YouTube video into AI and it will generate a graphic that explains the content. Use this graphic to create your content where you summarize a popular YouTube vide that is 20-min into a 30-sec IG Reel. Viewer gets value of full video in less time.
> Use AI to create lists of important topics for entrepreneurs to learn, then use AI to form 1-min lesson plans on each topic, then create content that is helpful to audience, then encourage viewers to take action via your share-link.
> Break down different business models generally or specific to software.
> Create lists of successful small to mid-sized companies or products, then outline how someone could bootstrap a similar product so your audience can see how possible it is, then share outline of plan forward, then encourage them to take action via your share-link.
> Outline how you can bootstrap a business team for cheap by paying your early team members in equity instead of cash until the business is successful.
> Crash course on the business majors, such as finance and the basic financial statements, or such as accounting and high-level CEO level understanding, or such as management lessons.
> Analyze specific organizations from their inception. Help viewers understand that seemingly small actions can be the start of something very successful.
> Find books and teach lessons from them piece by piece or use AI to form lesson plans from the book. For example, Zero to One by Peter Thiel.
> Find an article and green-screening over it to talk about it and teach a lesson about it. Example publications: Harvard Business Review, Bloomberg Businessweek, IndieHacker, TechCrunch, Wired, CrunchBase, Entrepreneur, Financial Times, The Wall Street Journal, Investopedia, McKinsey Insights, MIT Technology Review, a16z, Y-Combinator, The AI Rundown, Hacker News, ARK Invest Research, PitchBook News, Seeking Alpha, and more.
> Find a digital textbook for any business major then use AI to form outlines for lesson plans about important topics to teach business lessons across: marketing, sales, product, operations, finance, accounting, management, other.
> Find an EdX or Coursera course that you can take for free and do the same as you did for the textbook.
> Find YouTube content from official sources like Stanford or Harvard or others, then do the same as above for their content.
> Condense popular YouTube videos into quick summaries so your viewer can get the core ideas from a 10+ min video in 1-min thru your summary. Intro clip of video and views and likes, then you say that in 1-min you can absorb the best ideas from this 10+ min video.
> Find company shareholder letters (for example the ones Jeff Bezos wrote for Amazon for decades) and condense the 3 primary lessons from each years letter into a post. Viewer learns valuable business lessons, which builds trust with your account.
> Find forums in places like Reddit or Y-Combinator forum or Product Hunt or other, then see what they are posting about to understand the questions and problems that other CEO's are facing to teach about.
> Outline our basic business plan and strategy, maybe add potential business ideas that fit our structure as well, then encourage taking action.
> Find great podcast clips with famous founders or experts, then use AI to learn about it and share depth with audience, 3 sec intro then 15 sec clip on 1.5x speed then 42 sec explain for a 1-min jam packed lesson.
> Draw the distinction between passive learning and gaining experience thru action. Tell the viewer that they will never be perfectly prepared and have it all figured out. Are they ready to take action?
> Present lesson in an interactive way. Create fake AI podcast clips or fake text massage chains where one person asks the questions and the other person answers them.
> Create a quick case study of the marketing tactics used by a product to grow. Help viewer see a tangible example so they are confident in taking action.
> Lesson is a song instead of a speech, use Suno AI to turn a text file into a song. A song can make the information easier to learn than a boring speech.
> Product breakdown where you show how simple a software product is and how someone built generational wealth and lives a lavish life because they found a developer who could build it, then they built marketing around that product and 2 years later he sold the company and goes to music festivals in Ibiza now.
> Provide an actionable 5-day path someone could follow to getting momentum. Day one is to learn our business plan and strategy. Day two is to form their basic business outline. Day three is to edit and finalize their basic business outline. Day four they begin reaching out to potential team members that they will need. Day five they follow up with and form basic partnerships with their new team members. Simple. Its' like riding a bike, once you get momentum it becomes easy. For an inexpensive launch, you can pay early team members in equity instead of a salary. If you could just take action for a few days you could create the momentum that carries you forward.
> Make clear the simple path (business plan + complimentary team + execution = winning). Showcase various good ideas so they can see that the path forward is possible if they take action.
> Lists of publications to find ideas: Harvard Business Review, Inc., Foundr, The Rundown AI, Bloomberg, TechCrunch, ProductHunt, VentureBeat, Reuters Business, Wall Street Journal, Financial Times, Business Insider, Entrepreneur, Crunchbase News, Sifted, StrictlyVC, Silicon Angle, SaaStr, The Verge, Wired, Fast Company, Ben's Bites, MIT Technology Review AI, search X or Reddit, and more.
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) Create a twenty week learning program for an entrepreneur learning how to bootstrap a SaaS business. The entrepreneur has a partner that is a developer who builds the product, while the student entrepreneur builds the business around the product. Ensure all relevant topics are included.
(2) Now, create a detailed learning program for 'week x' to learn that topic in-depth.
(3) Now, create twenty content ideas for my 'Instagram Reels' account on 'topic x' for my audience of advanced entrepreneurs.
> Business Ideas <
Focus:
Share business ideas and the basic path forward to taking action.
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Account Branding:
> Opportunity Radar
> The Blueprint Dealer
> Scrappy Startup Engine
> Internet Business Club
> Million Dollar Brainstorm
> SaaS Hunter
> Startup Scout
> AI Gold Rush Radar
> The Team Builder
> Other? Be Creative...
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Content Ideas:
> Find a product idea and use 6-weeks to launch business plan we share, then encourage the viewer to take action.
> Use Product Hunt or Software Finder or G2 or App Store. Find examples of products that already exist instead of re-investing the wheel, then tell the viewer how to take action on bootstrapping their own SaaS business today by forming a team that shares equity.
> Partner with a corporate employee who will act as a product consultant for a piece of equity. Given their real-world experience they help you find a good product idea and features to build around.
> Build your app in an existing ecosystem to leverage their userbase. Such as, Shopify or SalesForce or WordPress or Wix or Slack or Stripe or Quickbooks or any other existing platform that has a third party app or extension or plugin marketplace.
> Build within an existing game to leverage their userbase. For example, GTA6 or Roblox. There is great money in having a large community of users playing on your server or on your map.
> Use Make.com or other AI agent tools to find good examples of agentic tools being used. These can be great products to develop for specific use cases and sell. Combine an agent and an industry for a specific idea. For example, a document agent plus real estate forming an idea for a tool to be sold to brokerages or real estate agents.
> Use Y-Combinators request for startups page to find ideas that VC investors think are good. Other funds post these lists too.
> Use AI to automation any existing job function, then sell the tool to businesses. Find an (Industry + Role + Job Function) then see if it can be automated. For example, performing market research for marketing or sales.
> Don't build software for young men, instead build for older people or rich people or women. Most entrepreneurs are young men and build businesses that they themselves are interested in, but these are often very competitive. Build your product for a rich woman in her 50s for an easier path to success.
> Make clear that a business can be launched for cheap if you pay your early team members in equity instead of a cash salary to start. Owning 50% of something real is better than owning 100% of nothing. Be an entrepreneur, not a solopreneur. Point out that most successful people don't own 100% of their business.
> Create a list of business ideas from S-tier thru F-tier and speak about why a software business is so great, then encourage action.
> Individual case studies on existing products. Find a product and outline how easily developer partner(s) could build your own version that you could build marketing systems around.
> Analyze Google trends an build into growing waves of interest.
> Find questions asked on forums or Reddit or LinkedIn or Product Hunt or other, then begin your content with that question so it feels organic, then offer your response along with this new product idea to solve the issue, then encourage viewers to take action with us.
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) Create a list of thirty different software product categories, including SaaS and mobile apps and AI agents. (you can ask it to do it again for sixty total options or more)
(2) Now, create a list of twenty different examples of products within 'category x'.
(3) Now, create a basic business strategy to bootstrap 'product x' with my team.
> AI Revolution <
Focus:
AI is our generations opportunity..
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Account Branding:
> The AI Operator
> The Modern CEO
> AI Workflows Daily
> Workflow Warfare
> Mental Labor Automator
> Agentic Era Guru
> AI Stack Operator
> Next-Gen Workflows
> AI Systems Club
> Other? Be Creative...
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Content Ideas:
> Find clips from industry experts on YouTube or LinkedIn or other. Support the idea that AI workflows are going to automate mental labor in a similar way that factory machinery and tractors automated physical labor back in the industrial revolution of the late 1800's. Viewers should understand that AI is this generations industrial revolution. Partner with a developer who can use AI coding tools to build your product. There are countless product ideas to build. AI job function workflows. AI agents. Dynamic games that modify around the player in real time with generative AI. AI coding allowing your small dev team to launch a product that would have taken 100+ developers to build 5 years ago, but now you can build it with 1-3 developers.
> Focus on one job function that needs to be updated with next-gen AI workflows. Help the viewer see the vision, then encourage them to take action with us.
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) Create a list of twenty categories of workflows that AI will disrupt over the coming years.
(2) Now, create a list of ten specific job functions affected within 'category x'.
(3) Now, create a specific outline of how 'job function x' can use AI agents or automations or tooling.
> Pro-SaaS <
Focus:
The benefits of software products.
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Account Branding:
> Silicon Valley Architect
> The SaaS Blueprint
> The SaaS Syndicate
> MRR Mindset
> The Software God
> The Software Savant
> AI Tool Wizard
> The Bootstrap Bureau
> Other? Be Creative...
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Content Ideas:
> Compare other business models to Saas. Show why cheap internet hustles like using AI to build websites for local businesses do not work well. Internet hustle business models like SMMA, or day-trading, or AI websites, or AI OF models, or remote sales, or life insurance sales, or reselling, or dropshipping, or whatever else are jobs more than owning a company. Share our path forward to bootstrapping a real company that can be worth real money by forming a business team to launch a software product.
> Software is a great product type because of the high profit margins earned at scale. Outline this and show that a steady $50K MRR can be worth $6M+ at a 10x multiple, so you only need a stable 2K customer base at $25/month cost, or at $100/month cost only need 500 stable customers.
> Do not use AI coding tools to try to build your own app with no experience. Instead, you can now partner with 1-2 developers who can use these tools instead of needing 10+ developers like you would have needed in the past.
> Make clear that with a small team, they can bootstrap a business that can scale to being worth millions. Keep it simple. Your partner creates the product, while you build the business around the product (mainly user growth strategy).
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) List twenty reasons why SaaS is a great business model to build as an entrepreneur compared to other options.
(2) Now, expand upon 'reason x' and why it proves that SaaS is a great business model.
(3) Now, create five specific 'Instagram Reels' content ideas based on 'reason x' to create for my audience of entrepreneurs.
> Investment Ideas <
Focus:
Compare the returns of various investments to entrepreneurship.
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Account Branding:
> Investment Analyst/Professor
> AI Capitalist
> Capital Hunter
> Entrepreneurial Investor
> The Compound Club
> Hit Homers Not Singles Club
> The Wealth Builder Blueprint
> Hidden Alpha Journal
> The Ownership Economy
> Other? Be Creative...
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Content Ideas:
> Make clear how great of an investment entrepreneurship is. Even if you have to start ten business ventures before you are successful, it is still an incredible investment. The ability to start a business with $1K, then build a company worth $10M is not that crazy. That is a 10,000x or a 1,000,000% ROI. Stop day-trading pump and dumps. Stop buying shitcoins or NFT's or whatever else. Start a business. Form a team. Get started today.
> Run the numbers very clearly and show the yearly ROI on building a successful business. No other investment option comes close. Either way you will be working on your laptop, why is staring at price charts and gambling on outcomes (and losing) so much better than being an entrepreneur on your laptop?
> Use the 'product ideas' section above along with AI to create ideas to build a business around. Help the viewer see that a good business plan plus a complimentary team plus execution equals winning. Simple.
> Compare different types of entrepreneurship like building around a software product versus X versus X, and so on...
> Compare entrepreneurship to terrible investments like day-trading or sports betting or whatever other scams people are interested in.
> Compound interest, Einstein called it the greatest force in the universe. But what about compound actions? Why dont people focus on how small daily actions compound into great long-term results. Encourage them to take action with us and create a big life for themselves.
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) Create a list of twenty categories of investments.
(2) Now, tell me the average yearly returns in 'category x' over the past decade, and list the twenty best individually performing investments from 'category x' over the past decade.
(3) Now, compare the above returns to the returns of successfully bootstrapping a SaaS product that hit $20K MRR within one-year of launching, including the equity valuation of this SaaS company. Assume that I invested $1K into bootstrapping the SaaS and building it to $20K MRR by end of year. What returns on capital did SaaS company have? Also, compare SaaS company returns to returns of other investment types.
> Anti-Day-Trading <
Focus:
Day-trading is not a winning strategy.
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Account Branding:
> The Anti-Guru
> The Anti-Gambler
> Wealth Without Charts
> The Anti-Hustler Builder
> The Investor, Not Trader
> The Slow Money Club
> The Rational Investor
> Wealth Over Excitement
> Other? Be Creative...
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Content Ideas:
> Day-trading is a polarizing topic. Most people see it as a scam (correctly), while some see it as an easy get rich quick scheme (incorrectly). Show people a better way to change their life within months.
> Ken Griffin (Citadel) and his boys are running trains on you on those charts. They aren't printing billions of dollars of profit from nowhere. Understand that the board is tilted in their favor and simply do not play their game against them. You should invest, but day-trading is a losing game for most. Help viewer understand that and find a better path forward. Do research on how Citadel has unfair advantage.
> Compare your expected returns in entrepreneurship, versus in day-trading. Because in day-trading your expected return is probably negative and being positive is short term luck for most. But, being an entrepreneur building SaaS offers much better expected returns. Even if a 10% chance of success turning $1K into $1M with entrepreneurship then the expected returns are very high.
> Make clear that grinding charts to trade is still work, but it feels like gambling so you have more fun doing it. Stop being a dopamine addict and do some real work starting a business. People will respect you more and you might even get rich. Day-trading is low class anyways.
> You should be a good human and help humanity develop solutions for people or businesses, instead of PvP zero sum gabling against people.
> A get help hotline that talks thru the problems of day-traders and offers better pathways forward.
> You can bash any of the cheap internet hustle business models promoted on social media, then promote being an entrepreneur instead of a solopreneur.
> Other? Be Creative...
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AI Prompt to Brainstorm:
I am trying to convince my friend that day-trading is not a good use of time or money, and that he should instead become an entrepreneur. Create a list of ten different points to convince him to be an entrepreneur instead of a day-trader, and provide simple reasoning on each point. Why is day-trading a bad investment? Why is entrepreneurship a good investment?
> Anti-University <
Focus:
Student loan debt & worthless degrees.
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Account Branding:
> The Anti-Professor (Anti-Prof) (Prof.X)
> The Internet University
> Real World Exp, Not Lecture Halls
> The Skills Economy
> Beyond Textbooks
> The Modern Apprentice
> The Employee Turned Owner
> Education Rewired
> Real World MBA
> The Credential Myth
> Skip the System
> Other? Be Creative...
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Content Ideas:
> Show how students go into huge debt for only a mediocre job in return, when they really want to own a business.
> Compare and contrast what a student gets from a university versus from us, and point out that we are less than 1% of the cost of traditional education.
> Use rat race visuals and scare viewer at the idea of becoming a cog in the machine that gets chewed up and spit out. That they need to find a new path forward to avoid being stuck in employment forever.
> Other? Be Creative...
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AI Prompt to Brainstorm:
Create a list of twenty reasons why the university system is currently failing this generation.
> Anti-Working Class <
Focus:
Work for equity, not for a wage.
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Account Branding:
> The Anti-Boss
> Escape the Working Class
> Beyond the Paycheck
> Build Your Exit Blueprint
> Exit the Grind Journal
> Other? Be Creative...
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Content Ideas:
> Detail the long term career timeline that most people follow. How you will work for decades to slowly climb their way up promotion by promotion just to barely earn any money by the time they are 45 years old. Compared to the path of entrepreneurship.
> Create your own opportunity instead of applying for a dead-end job.
> The entry-level job market is terrible, highlight how you are literally applying for and getting rejected by career paths that you dont even want, sad. Why not be proactive and create your own opportunity?
> Instead of sending out endless applications, why not create your own path for yourself?
> Literally put pen to paper on what earning a $50K salary ($25/hr) looks like for the rest of your life. Can you live life to the fullest? Can you have a family. Can you have vacations? Can you go out to eat regularly? Will you ever feel like a winner? You need to find a way out of the working class.
> Make clear how much waking up to commute to work and having a boss is, versus being your own boss.
> How unless you take action to create something for yourself, then your life will be chewed up and spit out by the system as you work hard for low wages.
> Simple video showing cubicle office spaces with caption encouraging viewer to escape the rat race.
> Anti-traditional career path focused on ownership. Instead of waiting to be hired and working your way up a promotion ladder over decades, you should build your own opportunity.
> Other? Be Creative...
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AI Prompt to Brainstorm:
I am creating Instagram Reels for my account based around entrepreneurship, create a list of ten content ideas that focus on the problems of being in the working class, and the benefits of joining the ownership class in order to encourage the viewer to get started with entrepreneurship.
> Success Stories <
Focus:
Display examples of success, must start small to grow big.
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Account Branding:
> The Case Study Archive
> The Breakthrough Club
> Success Stories Daily
> The Winning Path
> Winners Circle
> Business Historian
> Other? Be Creative...
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Content Ideas:
> Analyze successful business owners LinkedIn to help people see that bootstrapping your way into ownership is the best way to succeed, not working your way up a corporate ladder.
> Case studies on successful entrepreneurs. Help viewers see that everyone starts small, so they shouldn't be discouraged by feeling small right now. Getting the ball rolling is important.
> Case studies on small to mid-sized products and how they started with a basic product then slowly expanded over time after stacking small successes on top of one another.
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) Create a list of thirty successful software products, which could be SaaS or mobile apps or AI tools.
(2) Now, create a list of ten sub-niche's for 'product x'.
(3) Now, form a user growth strategy for 'product x' if we build a version that focuses on 'sub-niche x' to build a more specific version of the product for a more specific audience.
> Business News <
Focus:
Interesting info, tell viewer why this info is important.
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Account Branding:
> 70's News Host
> Mad Men Business Bro's
> The Business Daily Brief
> Modern CEO Update
> AI Advancements Report
> The Startup Wire
> Business World Digest
> The Business Signal
> Daily Founder News
> The Boardroom Briefing
> Other? Be Creative...
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Content Ideas:
> Lists of publications to find ideas: Harvard Business Review, Inc., Foundr, The Rundown AI, Bloomberg, TechCrunch, ProductHunt, VentureBeat, Reuters Business, Wall Street Journal, Financial Times, Business Insider, Entrepreneur, Crunchbase News, Sifted, StrictlyVC, Silicon Angle, SaaStr, The Verge, Wired, Fast Company, Ben's Bites, MIT Technology Review AI, search X or Reddit, and more.
> Compile the 3-5 primary news stories of the day in business world from good publications, and get the viewer up to speed in 20-seconds. Then tell the viewer that if they want to move beyond passive learning and start taking action to join us.
> Focus on one organization at a time and provide depth of info. Then encourage viewer to shift from passive learning to taking action.
> Focus on new trends and explain them. Then encourage the viewer to take action.
> Find an article and green-screening over it to talk about it and teach a lesson about it.
> Other? Be Creative...
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AI Prompt to Brainstorm:
(1) Create a list of the twenty most trending stories in the business world over the past few days.
(2) Now, provide more detail on 'story x'.
(3) Now, connect the dots on this story to 'topic x' and turn it into five different content ideas for my 'Instagram Reels' targeting viewers that are entrepreneurs.
> Wealthy Lifestyle <
Focus:
Tease material benefits of success, then encourage viewer to take action or it will never be real.
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Account Branding:
> Elite Living Signals
> The High Agency Life
> The 1% Perspective
> Wealth Design Studio
> Rich Life Blueprint
> Rich Lifestyle Theme Page
> Wealthy Family Empire Theme Page
> Baller Lifestyle Theme Page
> The Time Rich Society
> Other? Be Creative...
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Content Ideas:
> Aesthetic edit of the dream outcome, then encourage them to take action today or this will never be their life.
> Budget what it costs to live a certain lifestyle, and that the only path to get there is to create your own asset because working class wages will never get you there. Then point to our program as their starting point.
> Show clips from day clubs in Ibiza, or yachts in Bahamas, or luxury high rises in Miami. Then make clear to anon that this life will never be theirs unless they can be worth $10M+ to live well. Working class wages and saving will not get you there for 20+ years even with a good job. You need to build your own business, not work for a salary. Outline our basic plan forward and help them understand that they can bootstrap for cheap because they can pay their early team members in equity not cash to get started.
> Show clip of an item, then snap into reality with the price tag or receipt showing the high price. Encourage anon to take action in business or accept that they will never live a certain lifestyle.
> Similar to aesthetic edits of characters or athletes, create one for recognizable entrepreneurs, then ask the viewer if they want to take action and become a winner like 'person you edited'.
> Budget a normal salary into standard monthly expenses to make clear that you cant save your way to financial freedom. Tease our program and encourage viewer to get started.
> Simply tease the idea of successful outcomes, then remind the viewer that unless they stand up and take action for a few months they will never create a new path in life for themself. Remember, successful outcomes include a wealthy lifestyle, but also great friends and family too. Vision doesn't have to be totally superficial.
> Other? Be Creative...
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AI Prompt to Brainstorm:
I am creating Instagram Reels for my account based around entrepreneurship. Create a list of twenty content ideas that utilize wealthy lifestyle motivation. Each content idea should have a hook, content, and a result. What kinds of events can only wealthy people attend? What kinds of things can wealthy people own? What types of places can wealthy people live for a few months at a time for vacation? What is it like to own your own time and make your own decisions? What is it like to be your own boss? What kinds of investments can only wealthy people access?
> Psychology Motivation <
Focus:
Provoke a response from viewer, then encourage taking action.
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Account Branding:
> The Future You
> The Habit Code
> Motivational Science
> The Discipline Lab
> Inner Operating System
> Dopamine Discipline
> Behavioral Advantage
> Mind Under Control
> The Psychology of Winners
> The Self-Mastery Project
> Business Drill Sergeant
> The Focus Formula
> Neural Shift
> Other? Be Creative...
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Content Ideas:
> Edit starts with quick scroll thru content then it fading dark with captions coming over screen encouraging the viewer to stop learning passively and to start actively taking action.
> Fake text convos from a parent or friend or girlfriend or future self or anyone, encouraging viewer to take action.
> Imagine explaining your current excuses to your future self. Will you future self be happy about your excuses or be disappointed that you didn't change your habits and take action?
> Account that focuses on time. A daily countdown to 2030, encouraging action by showing viewer that we are already more than half way thru the decade and you still havent made anything happen. Help viewer see that by the end of 2026 they could have their life on a new path.
> Motivational clips or quotes that encourage the viewer to get started.
> Point out the decisions people already make like splurging on video games or onlyfans gooning when they could literally start a business with that time and money. It seems like no big deal, but it adds up.
> AI fake video of character talking to the viewer one on one.
> AI gen famous person speaking a famous quote. At end you add a caption that encourages viewer to take action. The quote could be motivational or informative.
> Draw the distinction between passive learning and gaining experience thru action. Tell the viewer that they will never be perfectly prepared and have it all figured out. Are they ready to take action?
> If your audience is students, then post content around idea of being productive over summer break or winter break or spring break or before end of school year work towards this outcome.
> The five year regret text. Lay out a path forward of taking action, then ask the viewer if in five years they think they will regret not taking action today.
> The version of you that wins. Outline the steps taken today that feed the version of you that wins in life.
> The long-term cost of staying comfortable. Remaining comfortable feels good over the short-term but kills your results over the long-term. Take action for two weeks just to create momentum, because getting the ball rolling is the hardest part.
> The people that you admire started small. Do not be afraid to feel small or like an imposture while you are getting started. It will take a few months to change your life for real.
> Flash the dream outcome, then their current reality in the working class. Nobody is coming to save you. Tease the simple path forward they could take with us, and encourage them to take action.
> Other? Be Creative...
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AI Prompt to Brainstorm:
Create a list of ten content ideas for my Instagram Reels account that utilizes psychological motivation to encourage the viewer to get started with entrepreneurship. Each content idea should have a hook and a result.
Content Ideas
Use Social Media
Scroll your niche to find examples of
successful content, then re-create them.
Use AI to Brainstorm
AI is smart, but is dumb.
You ask it good questions.
Content Formats
What works on social media?
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Lists: (content examples)
> Three businesses that you can start with $1K or less, with our path of building a team being the best option.
> Three SaaS ideas you could launch within weeks with a developer business partner.
> Top three business industries to enter as an entrepreneur. Software vs day-trading vs ecommerce vs others.
> Three types of businesses that you can start from your laptop.
> The top three software products released over the past year and how you could build your own.
> The five tools needed to build a business.
> Top five academic/passive learning resources for business, then tell viewer to actively get started with us today.
> Three strategies to build brand from zero.
> Five ways entrepreneurs get their first 10 or 100 customers.
> Five types of entrepreneurs, which one are you? Want to find out? Get started today.
> Five business ideas that could reach $50K monthly revenue, good cash flow with business worth million $ plus.
> Five types of business partners that can help you be successful.
> S-tier A-tier thru F-tier ranking of different business types or of different software product ideas.
> Top five business plans based on difficulty, with our option of forming a team as the best.
> Top five marketing strategies that work well in 2026.
> Make the information feel high-value.
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Plans: (content examples)
> Find a product idea and use 6-weeks to launch business plan we share, then encourage the viewer to copy yours or create their own with our link.
> How in 1-week you could have made a business plan and found team member(s) to join your business venture, while spending less than $500-$1K to launch. Outline the simple plan and encourage action.
> How in 6-weeks you could launch your own business and give yourself a chance at success. You miss every shot you don't take, Gretzky.
> How to go from $1K to $10M? Day-trading? (point and laugh). No, not day-trading or other cheap internet hustles. Lay out the outline of the plan to launch a business venture by forming a team.
> Planning your future. Bottom line is you either need a very high paying job or to start a business to achieve freedom. So, how can you get from where you are at, to where you want to be? Now share our program.
> Be specific. Plan how to be successful before school starts this fall (or spring)? There are 8 weeks until school starts. You can build and launch a new business before school starts and operate your business from your laptop.
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Guides: (content examples)
> Show step-by-step how in 2-months they could get their life onto the right track.
> Show how just 7-days of actions forms momentum that can change their entire life trajectory. Learn, Plan, Partner.
> How to: Learn, Plan, Partner, Build, Launch, Iterate, Delegate, Scale, Win.
> Image carousel. Image one, how to be worth $1M+ by end of year. Image two, plan and partner. Image three, build and launch. Image four, operate and iterate. Image five, delegate and scale. Image six, become CEO bossman and comment 'x' to get started today (or link in bio).
> How to build marketing strategy around a product and win.
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Examples: (content examples)
> Case study of successful example helping viewer see that by taking a good path, success is possible.
> Back story on winners that de-mystifies them so people understand that a 'normal' person can be successful.
> Find small to mid-level products and explain how someone could have a developer create your own version, then you could build marketing around this new product.
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Comparisons: (content examples)
> Business industries one-vs-one. Compare day-trading to our path. Compare other 'internet hustles' to our path.
> Compare different types of products and which is best to build around.
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Advice: (content examples)
> Focus on building equity, not working for a wage. How? Entrepreneurship over employment.
> Focus on building something that works for you while you sleep. How? Ownership over a salary.
> Underrated niche's with high paying customers.
> Help the viewer see that actions that seem small can snowball into something big. Everything starts small, so dont feel bad about feeling small in the beginning.
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Warnings: (content examples)
> A few common mistakes that keep entrepreneurs stuck in a a 'hustler' mentality instead of a 'builder' mentality.
> Being an entrepreneur doesn't meant that you don't need education, it means you need a different education.
> List three common mistakes that entrepreneurs make, then drive them towards getting started with us.
> If they don't take action, then their life will never change.
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Lessons: (content examples)
> A simple strategy to start a business in one week that anyone can do.
> Daily lesson turning viewer into a CEO who knows what they are doing.
> How to turn any problem someone has into a business idea and plan.
> A POV lesson thru the every day perspective of a normal person.
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And more...
Content Plan
Content Structure (Basic)
Content (Type + Theme + Idea)
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Find a Template (Type + Theme),
Then create lists of Ideas, so
you can mass-produce content.
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First, high-quality.
Then, high-quantity.
Content Plan (Examples)
Type: Voiceover Visualization
Theme: Business Lessons
Idea: Use AI to create a graphic using the transcript of a 20-min YouTube video, so you can explain the value of the video in 20-sec instead of 20-min. You simple record your computer screen on your phone while you speak about the topic in the background (if you want voice anonymous just use ElevenLabs to change your voice to a different one while you edit the video.
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Type: Text Over Background
Theme: Psychology Motivation
Idea: Tease the idea that as 2026 ends we are 60% thru the decade and 2030 is much closer to us than 2020. Either start taking action now or you will end the decade with no progress.
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Type: AI Avatar Host (or Personal)
Theme: Investment Ideas
Idea: Create a list of 3-5 investments, then show the expected returns of each. Show how the expected value of entrepreneurship leading to millions of dollars is so much higher than these other forms of investing. Encourage taking action.
Content Outline (Basic)
Template, structure of content.
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Content Idea, is interesting.
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Hook, create a response.
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Body, deliver substance.
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Climax, make good on hook.
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CTA, encourage taking action.
Writing a Description (IG)
State the action viewer should take.
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State the outcome we are aiming for.
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State the path to success we offer.
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Re-state the action (comment/link in bio).
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*Be concise, so viewer can read it quickly.
Example Description (IG)
Comment 'x' to get started.
Escape the working class.
To join the ownership class.
Be an entrepreneur, not a solopreneur.
Partner builds product, you build business.
Learn, Plan, Partner, Build, Launch, Optimize, Delegate, Scale, Win.
Comment 'x' to get started.
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*Do not copy/paste the same description everywhere like a bot, above was basic.
Perspective on Content
Account reputation matters.
Post good content, do not spam.
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The right 1K people viewing your content
is worth more than 100K random views.
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Keep playing the hits.
Re-create variations of viral posts.
Keep it Simple
People only watch good content.
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(Good Presentation + Good Idea)
OR
(Aesthetic + Substance)
Develop Skills
Why Should You?
A+ content earns 10x views as B+ content,
which earns 10x views of C+ content.
Meaning, A+ content is 100x more valuable
than C+ content.
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Focus on quality, then quantity.
*Become A+ editor, then mass-produce it.
One Skill to Learn?
Create aesthetic/dynamic captions.
Viewer is impressed, boosts engagement.
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Ask AI to list technical animation skills,
then ask it to teach you how to do one.
Grow an Audience?
Gain viewers trust:
(1) High-quality editing/production.
(2) High-quality topics/substance.